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  • Crafting Beer with (512) Brewing Company
    Crafting Beer with (512) Brewing Company
    by John M. P. Knox

    "Definitely worth adding to your collection – it’s as good a visual record of the brewing process as I’ve ever seen." -Dave of

« Ten Days of Hop Safari | Main | Progress »

New Marketing Materials


I probably should be embarrassed that I'm trying to sell a book of beer brewing photographs without having more than one of those photos on Hop Safari. Rather than feeling silly, I've finally uploaded a small gallery containing photos from the book.

Since Amazon's Crafting Beer with (512) Brewing Company page doesn't yet have the "look inside" feature, my gallery is the only way to get a good idea of what the book is about. I should have made a gallery much earlier in Hop Safari's life.

For those keeping track, making a gallery is exactly what I suggested doing yesterday. Giving myself advice through my own blog may seem weird, but it worked.


@HopSafari now has 5 followers. Percentage wise that is a huge increase. Too bad that talking percentages makes no sense when you're talking about 5 people.

If my background was selling widgets instead of programming, I might show a graph extrapolating the follower count for the next five years. "Oh, wow, we'll have 2,332,019 followers in 2011!" The infamous "hockey stick" chart. That would be silly.

On the bright side, the new followers are folks I already respect. Now Hop Safari needs to earn their respect.


Yesterday was a good day for traffic by Hop Safari standards. I had 10 (ten!) unique visitors. Even better, Hop Safari earned its first comment. Best of all, it was a comment from the Beer Wench, beer blogger extraordinaire. Thanks Ashley! See you at GABF.


Yesterday I was reminded of the service called Trada. This is a service which buys advertisements on your behalf from Google, Yahoo, and Bing. You give Trada your price per click, and their community of ad experts keep the difference between your price and what they can get on the ad networks. 

In other words, Trada helps you outsource the work of managing ad campaigns to their community of experts. Having tried to manage an AdWords campaign before, they are probably worth a shot. I need to investigate how their per-conversion service works too.

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