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  • Crafting Beer with (512) Brewing Company
    Crafting Beer with (512) Brewing Company
    by John M. P. Knox

    "Definitely worth adding to your collection – it’s as good a visual record of the brewing process as I’ve ever seen." -Dave of

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Yesterday traffic was up to 9 unique visitors. I'm not sure if this jump was motivated by the Monday blues, or by the video from the (512) Brewing Company Open House. Either way, I'll take it. The video, incidentally received 6 views since I launched it.

I'm a little surprised the video didn't generate more interest, but I am just starting to develop HopSafari as a brand. I may need to get a little more creative in my videos too. Maybe it's time for some video education.

Finally, it seems like this blog gets about the same amount of traffic as the Hop Safari Journal blog does. Interesting. I'd love a quick comment about what you like to read here and on the Journal.


My HopSafari twitter handle has 3 followers. I'm probably not doing a good job filling it with content or promoting it from this website.

I think I'm reluctant to push it because it is a new brand and I'm skeptical about my ability to keep working it over the long term. I need to remind myself that the blogs will be a bigger challenge than twitter. The blogs should provide content for twitter too.


Still no sales. My Amazon affiliate click-throughs are up to 6 for the month-to-date ending on August 30th.

I think part of the issue with sales might be that I don't have a clear description of the book: that it is primarily a photo essay and has very little text. I need to get busy and make a photo gallery of the book.


I've been toying with the idea of offering photo posters or prints from the book. I'm not sure if that would do better than the book or not.

Also, folks seem interested in self-publishing. Could I build a business around training or materials on how to self-publish?

Could I help people turn text into a nicely formatted PDF suitable for publishing? It seems probable that the technical issues of properly formatting a PDF and getting nice typesetting may stand in the way of a lot of potential self-publishers.

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