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  • Crafting Beer with (512) Brewing Company
    Crafting Beer with (512) Brewing Company
    by John M. P. Knox

    "Definitely worth adding to your collection – it’s as good a visual record of the brewing process as I’ve ever seen." -Dave of

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Main | Thursday of Doom »

Catching Up

Traffic and Analytics

We average 4.3 visitors per day. The average time on HopSafari is 3 minutes. The bounce rate is 65%. We average 2.26 pageviews per visit.

Not bad, considering.

Book Sales

Wow, we're in the second week of November and so far two books have sold. The first copy of Crafting Beer with (512) Brewing Company was purchased by a craft brewer I recently met.

One copy of Conquering Your Engineering Internship: Planning, Getting, And Making The Most Of An Internship Or Co-Op was snagged by someone I don't know. I hope he or she will have an awesome internship. 

Selling two books in two weeks doesn't add up to much, but it does make me happy. How cool is it that a brewer bought a copy of Crafting Beer? He must really like the photos since he already knows how beer is made.

Tweaks and Improvements

I modified the website for Conquering Your Engineering Internship to look a little cleaner, feature a testimonial, and to add an email list signup (which gives you access to a sample chapter). The site currently has an a-b test running, so you'll see different content depending on chance.

I also cleaned up the main Moving Average Inc. site. I rewrote lots of text and simplified the design. I also removed references to products that I'm going to drop (a collection of scary stories I collected through Mechanical Turk, a book about real estate values written before the bubble burst, and a guide to Quicksilver for the Mac).

Finally, a few Hop Safari tweaks. I made a mailing list for the site. You can sign up at the top of each page. Also, I removed some of the widget clutter I had along the side of every page, and added a testimonial for the Crafting Beer book.

The Future

I learned a few SEO ideas from Dustin Woodard at the Beer Bloggers Conference, so I'll be doing a few tweaks on all my sites to improve my google rankings. I also need to work on those other ideas that I haven't gotten to yet...

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